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Streamer Aha to launch in Singapore, Middle East

Following its launch earlier this month in Malaysia, the Aha streamer will launch in Singapore and the Middle East.

The service, currently available in Telugu and Tamil languages, will also begin offering content in Malayalam with an eye to expansion in the Middle East, where a large migrant population speaks the language.

Operated by Arha Media and Broadcasting, the Telugu language service started in January 2020 and the Tamil service followed in February this year. Malaysia, where there is a large Tamil-speaking population, was the next logical step, with four originals by local filmmakers in Malaysian Tamil, where the inflections are slightly different from the Tamil spoken in India. It will be followed by Singapore, which also has a significant Tamil population.

“We are not trying to be a South Indian platform or a regional platform, but we want to pursue a hyper-local strategy,” Aha CEO Ajit Thakur said. Variety on the sidelines of the APOS conference in Singapore. “We want to build and invest in the creative community.”

Aha is available in over 100 territories, including the US. The streamer’s first US original “American Dreams” aired last year, and two more shows are in the works. Aha’s promise to subscribers is one new show a week in every language. Of the 52 Telugu and 52 Tamil shows held each year, 50% are commissioned and the other half purchased.

Aha has a base of 10 million monthly active users, of which 2.3 million are paying subscribers and the rest access as an AVOD service. Thakur says the goal is to grow paying subscribers to 10 million within three years.

“We have the audacious goal that in the fifth year of operation we will break even. And we are on our way to that,” Thakur said. “The break-even point will occur at the sweet spot of 60% from subscription revenue, 30% from ad revenue, another 10% will come from syndication and so on.”

Aha’s global expansion is being driven by Los Angeles tech company Quickplay. The company’s COO, Goutham Vinjamuri, and CBO Paul Pastor will also attend APOS.


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